Monday, January 20, 2014

What Works - Online Marketing Symposium

A blogfest with information you can use! Hosted by Arlee Bird, Yolanda Renee, Jeremy Hawkins, and Alex J. Cavanaugh.

We want you to tell us your stories of success (or not so successful) as we present a blogging event that will help us learn. Tell us about a marketing idea that you've used and what worked or didn't work. Your post could describe a campaign that succeeded in a big or small way or one that failed drastically. Tell us about a business campaign, an organizational event, a fundraiser – anything where a bit of promotion was necessary! The What Works.. Marketing Symposium is not limited to authors but also to anyone in a business that has a promotional aspect – online or otherwise! 

Blog Tours - When they are not too lengthy and each stop is provided with unique information for each stop, it makes it easier for readers to want to visit each blog that participates. The reader knows they won't be getting smacked in the face with the same information repeatedly. It's more work, but work worthwhile and helps with extending exposure.

Group giveaways - SMALL group giveaways, like the Holiday Giveaway I did with a couple of groups near the end of 2012, were very helpful. Readers don't feel they have to trample and trounce down a long blast list to twitter and follow until their fingers go numb and you have the added bonus of 6 to 10 authors sharing about your book to gain more exposure.

There are some paid advertisements that can be useful, even if for a one-time boost, like Pixel of Ink and Ereader News Today. I experienced a great number of downloads when I set Neverlove for free and had the book at both places. Too bad I didn't have the book priced at 99cents -_-

25 comments:

  1. I've only done a couple group giveaways, but they are fun. You're right, more exposure.
    Glad you could join us for the symposium,!

    ReplyDelete
  2. I've never considered paid ads, but I might when I return to publishing in a couple of years. Who knows what'll be effective then.

    ReplyDelete
  3. I keep hearing about Ereaders News Today. Guess that one's going to have to go on the list. Thanks!

    ReplyDelete
  4. Whatever gets you more name and cover recognition is good. Giveaways do help with that.

    ReplyDelete
  5. I still believe in blog tours and giveaways! And I agree that one has to make the tours full of fun variety.

    ReplyDelete
  6. This blog fest is great! I'm learning a lot of useful information. Thanks for sharing Angela.

    ReplyDelete
  7. Yeah, long, complicated giveaways fry my fingers and my brain. The simpler the better!

    ReplyDelete
  8. I like the group giveaways too. I hope to get one together with local writer's group.

    ReplyDelete
  9. The beautiful thing about being indie is you can set your price and basically do what you want as far as giveaways go. (I'm not indie and can't do squat.) Thanks for all the tips! :)

    ReplyDelete
    Replies
    1. Why not discuss with CQ (is that your publisher) about doing a few giveaways. Even if you have to pay for three four e-copies out your pocket it is worth the exposure.

      Delete
  10. You give some great advice. Blog tours and ads done right are a great marketing ploy.

    ReplyDelete
  11. Thanks for the tips. I've wondered about group blog giveaways.

    ReplyDelete
  12. Simple giveaways are great. As a reader, I hate giveaways like the ones you mentioned, that require a lot of liking, following, commenting, etc. Keep it small for better results. :)

    ReplyDelete
  13. Ouch on the "lengthy post"! :-) My contribution for this blogfest went over my expected word count. :-) But you're right. Online, short posts are helpful especially when you're promoting your work.

    The Musings of a Hopeful and Pecunious Wordsmith

    ReplyDelete
  14. Excellent tips, Angela. I'm soaking this all about in anticipation of my March release - thanks!

    ReplyDelete
  15. guess i need to put mine on sale... for 99 cents! great tips =)

    ReplyDelete
  16. Great tips! I still have a steady stream of downloads for my free books. Might have to get in on more group giveaways, though!

    ReplyDelete
  17. Will have to check out EReader and Pixel - great advice on giveaways!

    Thanks for participating - this has been a day for great information!

    ReplyDelete
  18. Hey, Angela,

    I did a cross-promo around Christmas that yielded some returns. Mixing things up a little does help.

    ReplyDelete
  19. Filing away for future reference :)

    ReplyDelete
  20. Especially with ebooks - it's so hard sometimes to get a feel for a book. It's not like you can thumb through the pages and take a good look at it or anything. Promotion that gives your audience insight is a wonderful strategy.

    ReplyDelete
  21. Blog tours are great ways to get exposure. I've never tried the paid ads. Not sure if I ever will.

    ReplyDelete
  22. Blog tours are great and I like the idea of doing small giveaways. :)

    ReplyDelete
  23. Hosting a blog tour is the most popular option. I've see the E-reader advert mentioned in a few places.
    I'm working my way through these posts, collecting info for future reference.
    Thanks for sharing Angela.

    ReplyDelete

Talk to me :-)
Comments are welcome.