Monday, January 20, 2014 | By: Angela Brown

What Works - Online Marketing Symposium

A blogfest with information you can use! Hosted by Arlee Bird, Yolanda Renee, Jeremy Hawkins, and Alex J. Cavanaugh.

We want you to tell us your stories of success (or not so successful) as we present a blogging event that will help us learn. Tell us about a marketing idea that you've used and what worked or didn't work. Your post could describe a campaign that succeeded in a big or small way or one that failed drastically. Tell us about a business campaign, an organizational event, a fundraiser – anything where a bit of promotion was necessary! The What Works.. Marketing Symposium is not limited to authors but also to anyone in a business that has a promotional aspect – online or otherwise! 

Blog Tours - When they are not too lengthy and each stop is provided with unique information for each stop, it makes it easier for readers to want to visit each blog that participates. The reader knows they won't be getting smacked in the face with the same information repeatedly. It's more work, but work worthwhile and helps with extending exposure.

Group giveaways - SMALL group giveaways, like the Holiday Giveaway I did with a couple of groups near the end of 2012, were very helpful. Readers don't feel they have to trample and trounce down a long blast list to twitter and follow until their fingers go numb and you have the added bonus of 6 to 10 authors sharing about your book to gain more exposure.

There are some paid advertisements that can be useful, even if for a one-time boost, like Pixel of Ink and Ereader News Today. I experienced a great number of downloads when I set Neverlove for free and had the book at both places. Too bad I didn't have the book priced at 99cents -_-

25 comments:

Alex J. Cavanaugh said...

I've only done a couple group giveaways, but they are fun. You're right, more exposure.
Glad you could join us for the symposium,!

Maria Zannini said...

I've never considered paid ads, but I might when I return to publishing in a couple of years. Who knows what'll be effective then.

Crystal Collier said...

I keep hearing about Ereaders News Today. Guess that one's going to have to go on the list. Thanks!

cleemckenzie said...

Whatever gets you more name and cover recognition is good. Giveaways do help with that.

Catherine Stine said...

I still believe in blog tours and giveaways! And I agree that one has to make the tours full of fun variety.

Dawn Brazil said...

This blog fest is great! I'm learning a lot of useful information. Thanks for sharing Angela.

Cathy Olliffe-Webster said...

Yeah, long, complicated giveaways fry my fingers and my brain. The simpler the better!

Susan Gourley/Kelley said...

I like the group giveaways too. I hope to get one together with local writer's group.

Lexa Cain said...

The beautiful thing about being indie is you can set your price and basically do what you want as far as giveaways go. (I'm not indie and can't do squat.) Thanks for all the tips! :)

Barbara Ann Wright said...

Some awesome info! Thanks, Angela.

Sheena-kay Graham said...

Why not discuss with CQ (is that your publisher) about doing a few giveaways. Even if you have to pay for three four e-copies out your pocket it is worth the exposure.

Sheena-kay Graham said...

You give some great advice. Blog tours and ads done right are a great marketing ploy.

Natalie Aguirre said...

Thanks for the tips. I've wondered about group blog giveaways.

Chrys Fey said...

Simple giveaways are great. As a reader, I hate giveaways like the ones you mentioned, that require a lot of liking, following, commenting, etc. Keep it small for better results. :)

SittieCates said...

Ouch on the "lengthy post"! :-) My contribution for this blogfest went over my expected word count. :-) But you're right. Online, short posts are helpful especially when you're promoting your work.

The Musings of a Hopeful and Pecunious Wordsmith

mshatch said...

Excellent tips, Angela. I'm soaking this all about in anticipation of my March release - thanks!

Tara Tyler R said...

guess i need to put mine on sale... for 99 cents! great tips =)

Christine Rains said...

Great tips! I still have a steady stream of downloads for my free books. Might have to get in on more group giveaways, though!

Yolanda Renee said...

Will have to check out EReader and Pixel - great advice on giveaways!

Thanks for participating - this has been a day for great information!

J.L. Campbell said...

Hey, Angela,

I did a cross-promo around Christmas that yielded some returns. Mixing things up a little does help.

raelynbarclay said...

Filing away for future reference :)

M. J. Joachim said...

Especially with ebooks - it's so hard sometimes to get a feel for a book. It's not like you can thumb through the pages and take a good look at it or anything. Promotion that gives your audience insight is a wonderful strategy.

Sherry Ellis said...

Blog tours are great ways to get exposure. I've never tried the paid ads. Not sure if I ever will.

Kimberly said...

Blog tours are great and I like the idea of doing small giveaways. :)

Michelle Wallace said...

Hosting a blog tour is the most popular option. I've see the E-reader advert mentioned in a few places.
I'm working my way through these posts, collecting info for future reference.
Thanks for sharing Angela.

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