A blogfest with information you can use! Hosted by Arlee Bird, Yolanda Renee, Jeremy Hawkins, and Alex J. Cavanaugh.
We want you to tell us your stories of success (or not so successful) as we present a blogging event that will help us learn. Tell us about a marketing idea that you've used and what worked or didn't work. Your post could describe a campaign that succeeded in a big or small way or one that failed drastically. Tell us about a business campaign, an organizational event, a fundraiser – anything where a bit of promotion was necessary! The What Works.. Marketing Symposium is not limited to authors but also to anyone in a business that has a promotional aspect – online or otherwise!
Blog Tours - When they are not too lengthy and each stop is provided with unique information for each stop, it makes it easier for readers to want to visit each blog that participates. The reader knows they won't be getting smacked in the face with the same information repeatedly. It's more work, but work worthwhile and helps with extending exposure.
Group giveaways - SMALL group giveaways, like the Holiday Giveaway I did with a couple of groups near the end of 2012, were very helpful. Readers don't feel they have to trample and trounce down a long blast list to twitter and follow until their fingers go numb and you have the added bonus of 6 to 10 authors sharing about your book to gain more exposure.
There are some paid advertisements that can be useful, even if for a one-time boost, like Pixel of Ink and Ereader News Today. I experienced a great number of downloads when I set Neverlove for free and had the book at both places. Too bad I didn't have the book priced at 99cents -_-